BMR Soundlab

BMR Soundlab is a sound design studio based in Lausanne, founded by Basile Merlin Rapit. Devoid of an existing visual identity and other communication materials, the client approached our agency solely to develop a website design. Our challenge, in the absence of a logo, was to focus on developing an identity rather than a traditional logo, and to create a responsive system rather than a static identity. The design approach aimed for minimalism, incorporating simple construction elements such as lines, reminiscent of musical staff lines and guitar strings. These lines serve to structure the website's content, arranging text and images into three columns.