Timegraph

Caran d’Ache, the famous Swiss company of writing instruments, has created a pen with an integrated mechanical watch. Calibre LTM 1000. An atypical object, bringing together two functional aspects into a single object, it aims to be unique and high-end. An exclusive accessory intended for enthusiasts of both watches and writing instruments.

The video gradually unveils the two functionalities of the object, playing on its unique combination. The lighting is dark while allowing certain recognizable elements of the watch's caliber to show through, its overall appearance, and then the other end of the product revealing a fountain pen nib.